I suppose this is the most common issue that comes up with my colleagues wanting to write a blog. They may have one or two brilliant blog ideas but then have nothing else to update their site with and end up abandoning their efforts early on. I may not be able to help you brainstorm– I take that back. Who knows? Shoot me a message and I could toss out a couple ideas for you! But either way, let’s get you walking in the right direction.
Find a Topic
First pick a topic or two you would like to write about. You could do what I first did and post random topics at random times, each post completely unrelated to the other (How embarrassing talking about my younger years). However, what you write might not always meet the interests of your readers, causing them not to want to revisit your blog. Pick something you are interested in; it could be something you know about or something you are interested in learning yourself. Do you like soccer? Talk about the players, coaches, teams, and maybe add some tips for those learning about the sport. Are you a creative writer? Write short stories, fan fictions, or novels that will attract your literary enthusiasts. Where do you live? You could talk about the local attractions in your neighborhood not many people are aware of.
Getting a Running Start
Unless it is some sort of news blog that requires the most recent updates, I suggest that you get some posts written up before you create your blog to update weekly or biweekly. This will give you ample time to come up with new content for your blog. I suggest this same strategy when starting a vlog (Video blog) as well.
Just writing that phrase brings me nightmares! Never fear; there are ways of pushing past that dreaded feeling. Go back to your topic and think of keywords or phrases related to it and input that into the search bar. Reading other blogs may give you that boost you need to write. If that does not help, use a friend to help get ideas. For this blog, I find myself asking my friends what they want to read and have them ask me questions they want answered, as long as it is topic consistent. If they asked a question you don’t know the answer to, just do like before and read other blogs to learn more about the topic. But don’t steal ideas! Be sure to reference back to them if you took an idea directly from them.
Or again you can shoot me a message! Maybe I can provide you with a different perspective. I’m always eager to help a fellow blogger. Do you have a blog or a vlog? What is it about? Now’s your chance! Promote it by leaving a link to it in the comments section below!
A Marketing Major with an interest in e-Marketing, International Marketing, and Entrepreneurship.