Although I tease Google for forcing Google+ upon us, Google is actually has a variety of very useful tools for any business owner. I know the hype there is about Search Engine Optimization. What key words should you use on your website to get the most hits through Google? Google has developed a service called Google Trends which helps with one’s SEO dilemma. As a free resource, I believe it would be very beneficial to small businesses and business start-ups. To start, go to Google Trends under Explore.
Type in a couple of key words related to your product or service and analyze the trend going with that word depending on what topics hit the news sites and how often those keywords are searched. In the following picture (Figure 1), I did a search for e-marketing, global marketing, social media, and entrepreneurship. The chart tells me, relative to the other key terms, Entrepreneurship has been searched to most. However, “social media” has been a growing trend among the digital population.
The following display, Figure 2, demonstrates regional interest and related searches. If you are a global company trying to build an online presence or market, regional interest can help you determine which markets to focus on. I wouldn’t put all my hope on this portion however; key term popularity by region should not be the primary decision maker. For me, this is more of some nice to know information. The Related searches portion, on the other hand, would be the most helpful.
The Related searches section helps you determine what keywords are the most popular or rising the quickest in popularity so that you can add them to your web site for better SEO. Under the queries section of related searches, it has two tabs, the “Top” tab and the “Rising” tab. The “Top” tap demonstrates what is most searched, while the “Rising” tab shows what keywords are increasing the quickest in popularity.
The Related searches section helps you determine what keywords are the most popular or rising the quickest in popularity so that you can add them to your web site for better SEO. Under the queries section of related searches, it has two tabs, the “Top” tab and the “Rising” tab. The “Top” tap demonstrates what is most searched, while the “Rising” tab shows what keywords are increasing the quickest in popularity.
Have you used Google Trends before? If so, would you recommend it to others or is there another program, free or not, that you prefer? Leave a comment and let me know!