“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker
This was a post based on a question I was asked a while ago from one of my readers. If you would like me to expand on anything I talked about in this post or have a completely different question you would like answered, please leave a comment or send me a message!