Twitter, on the other hand, can be a very valuable asset. There are many online twitter programs used by market researchers to discover what people are talking about, where they are talking about it, and who exactly is talking. Programs like TweetDeck help us stay updated on the latest trends of certain topics. And like I mentioned in my previous post Twitter is used very often by news and media.
Market research is done with other social sites as well in similar ways, but Facebook and Twitter, I believe are the primary sites.
Blogs, Websites, Search Engines
A couple of other methods for online data collection are directly through the business's website and through search engines, with Google being most famous for the topic. As I mentioned before, the internet is an online goldmine for consumer data. Every click and search term you type is searchable and collectible. When you are on a shopping website, they often give you product recommendations based on what you have previously searched and looked at in the past. Since many businesses and websites use Google advertising, much of what we search in Google is tailors what advertisements we see on websites.
What are some strange online advertisements you have seen?
Leave a comment and let me know!