Currently, I have been working with several political groups, planning on how to use the different mediums available to reach out to new members as well as keep up with current members. While social media is a very good medium, there are two important means of communication that are still used and are far from being forgotten: |
As much as present generations use social media, e-mail is far from obsolete. Some statistics show that roughly 1 in 3 Americans will have an e-mail address. Many of the political clubs I work with rely solely on e-mail newsletters to keep their members updated on upcoming events. One of the clubs I work with has a membership of 130; e-mail open rates are roughly 80% with a 50% attendance rate. Getting members to club meetings via e-mail updates has been relatively a successful.
Mail-outs
Mail-outs are not commonly used among small businesses but it is often a necessity in the political field, no matter the level of the campaign. When I was working in the district 9 congressional campaigns, many voters would collect the mail-outs and compare candidates solely based on what was written in the pamphlets. Outside of that matter, much of our current market is unreachable by any other means (besides phone or word-of-mouth).
As much as email is used among consumers, more than not, e-mail addresses become obsolete quickly, with the chances of consumers having an average of 3-4 unused e-mail addresses. However, physical addresses are more likely to stay the same with a higher success rate in reaching their intended recipient.
As much as email is used among consumers, more than not, e-mail addresses become obsolete quickly, with the chances of consumers having an average of 3-4 unused e-mail addresses. However, physical addresses are more likely to stay the same with a higher success rate in reaching their intended recipient.