I’ve spoken to quite a few people who look at Twitter and ask “Why does this even exist?” Twitter is a social site for short-length updates. Now, I could tell you all about what Twitter is, but that would give you any clue on why anyone would ever use it. Most people get turned off by staring at the hundreds of updates per second on their news feed, never knowing how useful Twitter can actually be.
I’m sure other “Tweeps” have other uses for this social site, but here is a list of a few uses for Twitter that I have utilized:
Marketing Research
Many businesses want to know what people think about their product/service. One option would be to conduct surveys, but another way, if enough people already know about you, is to type in the name of the product and read what they world is saying about your product/service.
I conducted a different kind of market research with Twitter to gain the opinions people had about candidates running for office, local, state, and national.
News
Many stories break out on twitter first before it ever hits any news network. One of the biggest stories was the capture of Osama Bin Laden before President Obama could make his official announcement.
Public Relations
If you are a news writer, blogger, editor, etc., you will most likely be on Twitter, for the very reason I’ve stated before that news hits Twitter quickly. But this is also to advantage for Tweeps who are not news writers, but those who want to get a piece of information out publicly. When I was working for the different congressional candidates, I would follow different news writers and some of which would follow me back. At this point, I would send them a public direct tweet and/or private tweets with updates and information of the candidates I wanted the public to know about. Unfortunately, I don’t have the power to control how they write about it, but most of the time, the messages I sent to news writers were successfully published in a relatively good light.
Public Figures
Are you a fan? It can be that you are a fan of a particular person or group of people. Since Twitter can be updated directly from a phone, there are many celebrities and organizations on Twitter where their fans can catch a glimpse in their daily lives.
Do you use Twitter? If so, what do you use it for? Let me know by leaving a comment!
I’m sure other “Tweeps” have other uses for this social site, but here is a list of a few uses for Twitter that I have utilized:
Marketing Research
Many businesses want to know what people think about their product/service. One option would be to conduct surveys, but another way, if enough people already know about you, is to type in the name of the product and read what they world is saying about your product/service.
I conducted a different kind of market research with Twitter to gain the opinions people had about candidates running for office, local, state, and national.
News
Many stories break out on twitter first before it ever hits any news network. One of the biggest stories was the capture of Osama Bin Laden before President Obama could make his official announcement.
Public Relations
If you are a news writer, blogger, editor, etc., you will most likely be on Twitter, for the very reason I’ve stated before that news hits Twitter quickly. But this is also to advantage for Tweeps who are not news writers, but those who want to get a piece of information out publicly. When I was working for the different congressional candidates, I would follow different news writers and some of which would follow me back. At this point, I would send them a public direct tweet and/or private tweets with updates and information of the candidates I wanted the public to know about. Unfortunately, I don’t have the power to control how they write about it, but most of the time, the messages I sent to news writers were successfully published in a relatively good light.
Public Figures
Are you a fan? It can be that you are a fan of a particular person or group of people. Since Twitter can be updated directly from a phone, there are many celebrities and organizations on Twitter where their fans can catch a glimpse in their daily lives.
Do you use Twitter? If so, what do you use it for? Let me know by leaving a comment!